“Interbrush” is the worldwide leading specialized trade fair for machines, materials and accessory equipment of the broom, brush, paint roller and mop industry - Interbrush 2012 was a huge success - The city of Freiburg and Messe Freiburg were excellent hosts - Exhibitors report good or very good sales and hope for further business success following their representation in Freiburg 

The 11th internationally leading trade fair for the broom, brush and paint roller industry “Interbrush” in Freiburg has ended with very good results for all involved. It attracted around 7.000 visitors from 85 countries and more than 200 exhibitors from 29 countries all over the world. When the trade fair ended on May 11th 2012, exhibitors concurringly spoke of very good business contacts and results, and high hopes for further good sales in the near future. “The 10 % growth of the number of exhibitors and of the exhibition space has showed us that we are heading in the right direction with Interbrush”, said CEO Klaus W: Seilnacht of the Messe Freiburg. The positive feedback of exhibitors and visitor together with more than three decades of experience and cooperation between Messe Freiburg and its partners are in Seilnacht´s opinion the keys to the success of this highly interna-tional fair, which attracts more than 70 % of foreign participants. 

Ian Moss, president of ABMA American Brush Manufacturers Association, praised the city of Freiburg: “Freiburg is the city of cycling and recycling, and it is one of my favourite cities in the world”, he said. “Interbrush” has been a guest in Freiburg since the mid-seventies. This year´s exhibition was already the third to take place in the relatively new convention halls of the Messe Freiburg. It was once more a place of interaction and mutual inspiration, as Moss declared. Pierre Simler, president of FEIBP European Brushware Federation added that “Interbrush” brings together the representatives of “a small, but highly sophisticated industry, living on high-tech products and constant innovation”

At the centre of attention of interbrush´s visitors and exhibitors were once again raw materials, semi-finished products and the latest de-velopments in production technologies and machines. The latter were presented partly as impressive and colourful functioning production lines. “We could do some really good business”, concluded exhibitor Bart Boucherie from Belgium. “For us machine producers it is always a huge piece of work to get ourselves installed here. For that reason we are of course very happy, that we managed to do some direct sales here in Freiburg. The exhibition was very successful for us!” and the success is about to continue, as Dennise Silva from Mexico City points out: “We made some very good new business contacts during the three days in Freiburg. We are convinced that they will lead to some good business results in the near future.” Silva also underlined the perfect organization of the “Interbrush 2012” in Freiburg. 

Marco Minelli, CEO of the Italian Minelligroup stressed this point of view, summing up the results for many other exhibitors: “Interbrush is the most important meeting point for our industry. It´s an absolute must to be here. We are very happy with the contacts and business talks we have conducted here. The fair was a huge success!” 

Paolo Roversi of Borghi Italy expressed similar views: “The visitors of the “Interbrush” have felt at home at our representation here. Almost like at home in Italy! The exhibition was extremely successful for us and we are already looking forward to coming to Freiburg in 2016!” Sven Clever of Zahoransky in Freiburg added: “Our presentation here was praised by many visitors. The enormous amount of work we put into it really payed off: We managed to achieve more direct sales here than ever. The frequency of visitors was very high and we made a lot of new contacts throughout the three days of the exhibition. For us it was the best show ever!”

But the “Interbrush” is also a huge success for Freiburg and the Upper Rhine Valley tourist region between the Black Forest, the Alsace and Northern Switzerland: It brings an estimated number of 10.000 additional overnight hotel stays to the region, as Kerstin Schultheis of Holiday Insider AG in Freiburg points out: “We registered lots of bookings in correspondence with “Interbrush 2012”, and a lot of those guests stayed longer than the actual three days of the exhibition, some spend up to two weeks here in the area!” The exhibition guests come from all over the world with a wide range of nationalities from Algeria to Brasil and China. Exhibitors and visitors alike repeatedly praise the beauty of the region, the good food and the friendly, easy going lifestyle of the people. Or, as Bavarian exhibitor Annemarie Knolmayer of MBK Maschinenbau puts it: “Everything was organized fantastically and the days here were a big success for us. And Freiburg is always a special treat for us, too. The spring season, the fine asparagus dinners and the Mediterranean climate are things we enjoy tremendously. We´ll be here again in four years!” The 12th “Interbrush” in Freiburg will be in 2016.

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Brian Hall

For advertising and subscriptions please contact the editor
Brian Hall


Brushwork is published seven times a

year plus a catalogue for an annual

subscription of £125.00 ($190.00,

Euro 150).

For 2 years subscription

£210.00 ($320.00, Euro 270).



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